Motorola Unveils New Addition to ROKR Family

Award-winning ROKR E8 Takes You from Talk to Music in One Touch Using Motorola ModeShift Technology

LAS VEGAS – January 2008 – Motorola, Inc. (NYSE: MOT) today expanded its ROKR™ family of music products with the  introduction of the ROKR E8 mobile device.

 ROKR E8 took the spotlight at CES this year with a number of key honours from leading technology media outlets. ROKR E8 was recognised with:

 CNET Best of CES award in the Cell phones and Smartphones category, as chosen by the editors of CNET. The third annual Best of CES Awards honour the top product in each of 10 designated product categories based on hundreds of entries.

CNET People’s Voice Awards, based on nearly eleven thousand votes from consumers and show attendees wishing to recognize their favourite product at CES.

Popular Mechanics Top 20 Products of CES – Editor’s Choice Award for which the editors of Popular Mechanics magazine lauded Motorola for bringing haptics technology to everyday consumer products.

 LAPTOP Magazine Best of CES 2008: Best Cell Phone chosen by the editors of LAPTOP which also noted “amazing work Motorola has done to improve haptics technology.”

“ROKR E8 is a no compromises device – it’s both an MP3 player that makes great phone calls and a mobile phone with tremendous audio capabilities. With our unique ModeShift technology, we’re dispelling the myth that mobile phones with music features are inferior to stand-alone audio devices,” stated Greg Brown, president and chief executive officer, Motorola Inc.

ROKR E8: Transforming the Music Experience

Summary of key features in ROKR E8:

•  ModeShift™ technology transforms the device from phone to music player with the touch of a button
•  Innovative haptics technology provides tactile response when a virtual key is pressed
•  FastScroll navigation wheel allows for scrolling through thousands of songs with the slide of a thumb
• Patented CrystalTalk™ technology delivers outstanding call clarity even in noisy environments
• Windows^® Media Player^® 11 compatibility enables easy transfer of tunes from the PC to the device

Motorola designed ROKR E8 to deliver an uncompromised consumer experience for music or talk. Using breakthrough ModeShift technology from Motorola, the quad-band GPRS/EDGE device presents users with only the controls they need, at the time they need them, instantly transforming from music player to phone with the touch of a button.

When powered off, the surface of ROKR E8 is smooth, with no visible keys.  Power on the device and it presents a virtual numbered keypad on the front surface. With one “press” of the virtual music key, the phone keypad disappears and control keys for the music player – play, pause, fast forward and rewind – appear in its place.

Yet, ROKR E8 is more than just a “touch”-operated device. Using innovative vibrating haptics technology, the device provides the tactile feedback consumers expect from a traditional keypad, providing confirmation they have pressed a virtual key.

ROKR E8 also marks the debut of the new FastScroll navigaton wheel from Motorola, a variable-speed touch control that lets consumers easily scroll through all of the content stored on the device. With a gentle slide of the thumb, the wheel quickly scrolls through your music (music mode), contacts (phone mode), calendar (phone mode), or multimedia (imaging mode) content. Information is easily viewed on the landscape 2.0” QVGA display.

In music mode, ROKR E8 delivers great sound through a three-dimensional stereo feature that enhances two-channel audio and an on-board equalizer. Music can be enjoyed on the built-in speaker, with a compatible Bluetooth^® enabled stereo headset¹, or through a wired headset plugged into the 3.5mm jack.

ROKR E8 also helps consumers discover new music with a built-in FM radio and support for Song ID². The 2GB internal memory can store up to 1,500 songs³, and the external memory is expandable up to 4GB with an optional microSD™ card. Music transfers quickly with USB 2.0.  The device is compatible with Windows Media Player 11 on the PC, which also provides access to more than 200 online music stores.

In phone mode, ROKR E8 provides outstanding voice quality using Motorola CrystalTalk technology. The powerful device can receive calls while downloading or playing music, text messaging², surfing the Web² or taking pictures. Quality construction and materials help make ROKR E8 durable and reliable, and a high gloss front, aluminum soft touch back, spun metal side keys and engraved banding offer  the modern style expected from Motorola.

For specific regional availability and pricing, contact your local Motorola representative.

About Motorola
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of seamless mobility, the people of Motorola are committed to helping you connect simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering "must have" products, "must do" experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $42.9 billion in 2006. For more information about our company, our people and our innovations, please visit  www.motorola.com.

Certain mobile phone features may not be activated by your service provider, and/or their network settings may limit the feature’s functionality. Contact your service provider for details. All features, functionality and other product specifications are subject to change without notice or obligation.

1 In order for Bluetooth devices to communicate with one another, they must utilize the same Bluetooth profile. To determine the profiles supported by other Motorola devices, visit www.hellomoto.com/bluetooth. For other devices, contact their respective manufacturer. Certain Bluetooth features including those listed may not be supported by all compatible Bluetooth-enabled devices, and/or the functionality of such features may be limited in certain devices, or by certain wireless carriers. Contact your wireless carrier about feature availability and functionality.
2 Network and/or SIM card dependent feature, not available in all areas. Airtime, data charges, and/or additional charges may apply.
3 Capacity based on 3:45 minutes per song in eAAC+ format at a data rate of 48kbps. Storage capacity is approximate and is subject to available memory space and encoding method used: actual capacity varies by content.

MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. The Bluetooth trademarks are owned by their proprietor and used by Motorola, Inc. under license. Windows and Media Player are either trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. All other product or service names are the property of their respective owners.
© Motorola, Inc. 2008. All rights reserved.

“ROKR E8 is a no compromises device – it’s both an MP3 player that makes great phone calls and a mobile phone with tremendous audio capabilities. With our unique ModeShift technology, we’re dispelling the myth that mobile phones with music features are inferior to stand-alone audio devices.”

Greg Brown, president and chief executive officer, Motorola Inc.