Lara Cresswell

Lara is responsible for The Sauce Agency's UK operations. She has over 15 years of agency experience in brand building and issues management across Australia, the UK and Europe, most recently as a board director at a London-based WPP agency. She has also provided senior counsel to brands such as Jobsite, Jet Airways, Yahoo!, Biogen, Motorola and Eli Lilly.

In addition, Lara has developed and conducted crisis management workshops and scenario training for a wide range of clients including mining companies in Turkey, pharmaceutical companies in France, Belgium and Switzerland, and FMCG companies in the UK.

Lara’s vertical sector expertise spans mobile telecommunications, pharmaceuticals, professional services, retail, recruitment, mining and construction.

Campaigns in these sectors have included introducing UK pharma to Electronic Data Capture (EDC) for clinical trials for Phase Forward, business case positioning of outsourcing for Innovex, consumer education in travel finance for The Post Office, pan-European strategy and co-ordination for Motorola and C-Suite leadership positioning of Deloitte.