Lara Cresswell

Lara is responsible for The Sauce Agency's UK and European operations. She has an 18 year track record across consumer and corporate brands within sectors such as telecoms, technology, travel, professional services and pharmaceuticals. This experience has spanned both in-house and agency remits across developed and emerging markets in Europe, Asia Pacific, the Middle East, Africa and India. From campaign creation to aligning global PR/marketing plans with regional business needs, Lara has worked with clients such as Motorola, Jobsite, Jet Airways, Deloitte, Atkins engineering, Yahoo!, and Eli Lilly. Immediately prior to The Sauce Agency, Lara was a board director and head of Cohn & Wolf London's Business & Technology division. She was also head of the agency's crisis offering, creating and conducting crisis management workshops and scenario training for a wide range of clients including mining companies in Turkey, pharmaceutical companies in France, Belgium and Switzerland as well as FMCG companies in the UK.